Combining the forces of agency creative, commercial production and post production, GENERATOR is a better, more efficient, direct-with client way to generate broadcast and digital video campaigns.
This all came to be through the union of agency CCO Joe Burke (Marc USA, Element 79, DDB, FCB), and industry-leading commercial production and post house - ODDMACHINE. Joe’s three decades of experience taught him that the best work comes from the most collaborative and inclusive client relationships. ODDMACHINE was founded in 2008 on that same principle—that collaboration between the disciplines of production and post, would create better work, putting more of the clients’ budget onscreen.
GENERATOR is the natural evolution of that concept, adding creative concepting, copywriting and art direction to existing capabilities—with a streamlined working model that’s more collaborative and client-inclusive. In making our clients’ team part of our multi-discipline team in the writers’ room, GENERATOR eliminates unnecessary process, redundant agency roles, and costly second-guessing.
This all results in clients having greater control of their brands’ message and being faster to market with campaigns that are on-brand, on time and on budget.