DISCOVER THE BENEFITS OF HIRING A PRODUCTION COMPANY

TO GENERATE YOUR CREATIVE IDEAS.

WHAT WE ARE

BKG art: Machination

ODDMACHINE Title Sequence

 
Schilling_180916_0977%20copy_edited.jpg

Generator is a proven, premiere 
production and post house 
now supercharged with 
strategic and creative services.​​

more...

  Combining the forces of agency creative, commercial production and post production, GENERATOR is a better, more efficient, direct-with client way to generate broadcast and digital video campaigns. This all came to be through the union of agency CCO Joe Burke (Marc USA, Element 79, DDB, FCB), and industry-leading commercial production and post house - ODDMACHINE. Joe’s three decades of experience taught him that the best work comes from the most collaborative and inclusive client relationships.
  ODDMACHINE was founded in 2008 on that same principle—that collaboration between the disciplines of production and post, would create better work, putting more of the clients’ budget onscreen. GENERATOR is the natural evolution of that concept, adding creative concepting, copywriting and art direction to existing capabilities—with a streamlined working model that’s more collaborative and client-inclusive. In making our clients’ team part of our multi-discipline team in the writers’ room, GENERATOR eliminates unnecessary process, redundant agency roles, and costly second-guessing.
  This all results in clients having greater control of their brands’ message and being faster to market with campaigns that are on-brand, on time and on budget.

BKG art: Seth Henrikson

"Pottersville" Film Production

ThinDataBar2.gif

WHAT WE DO

BKG art: OddMachina

ODDMACHINE GPU exp

 
KCP_4832 color2 crop1.jpg

BKG art: Budwieser

On Set Commercial Shoot

Generator creates and produces amazingly compelling video campaigns from Super Bowl to social post.

more...

Creative Concepting
Strategic Planning 
Art Direction & Copywriting
Shoot (tabletop, location, studio)

Animate (Stop motion, 2D)
Photo (+ retouching)
Editorial
Color Correction 

Visual Effects (2D, 3D, mogfx)
Audio (Record, Design, Mix)
Value Your Insight
Say Please & Thank You

WHAT WE DO

WHAT WE DON'T

Media Buying 
App & Web Development
CRM

Data Capture
 Shopper Marketing
 Analytics

Fill chairs with people you already have.
Lengthen the process just to increase billing.

ThinDataBar2.gif

WHAT MAKES US DIFFERENT

BKG art: Machination

ODDMACHINE Title Sequence

ThinDataBar2.gif
Crop of 419.png

BKG art: Generator Team

Studio Archive

11754295_10204714063676415_3155401680641

WELCOME TO THE THRILL OF BEING ON BRAND,

ON TIME AND ON BUDGET.

BKG art: Alec Pinkston

Studio Archive

 

The new Generator model brings a fresh mix of discipline leaders (including the client) to the table, as part of the creative team from the start of the creative process, in order to create better work, more efficiently.

more...

After a thorough briefing, we bring together an experienced team of award-winning, creative decision-makers for a hyper-focused, supercharged, meeting of the minds: an agency Executive Creative Director, a Film Director, a Producer, an Editor/VFX Specialist, and You-our client. We bring only the necessary department heads into the writers’ room, to generate better concepts, scripts, and boards, while simultaneously vetting them to be on brand, on time, and within budget. With you and your team as part of the creative process, we eliminate the guesswork and the squandering of your marketing budget on months of followup revisions, and production surprises.

Generator timeline graphic v03.jpg
ThinDataBar2.gif

OUR MODEL IS BRAND NEW

OUR EXPERIENCE IS ANYTHING BUT

BKG art: OddMachina

ODDMACHINE GPU exp

 
ThinDataBar2.gif

OUR LEADERSHIP

HEAD OF FILM DIRECTION

Seth Henrikson

     Seth sees each day as an opportunity to explore new ground, make new connections and solve creative challenges. His adventurous spirit and personable nature give him the ability to lead projects that inspire creativity, encourage collaboration and are always fun and exciting to be a part of.

HEAD OF CREATIVE

Joe Burke

     As the former Chief Creative Officer for Marc USA, founding member and Executive Creative Director of jumbo start-up Element79, Group Creative Director at FCB, and Creative Director at DDB to name a few, Joe is one of the most respected creative talents in Chicago.
     In his three decades in the business Joe has been responsible for some of the industry’s most notable work. Including award-winning domestic and international work for Gatorade, Coors Light, Capital One Bank, Quaker Oats, American Family Insurance, Motorola, life cereal, Sherwin-Williams Paint, Hillshire Farm, Oscar Mayer Bacon, Firehouse Subs and Johnson and Evinrude outboard motors. Joe’s won just about every big award there is in the business, but he’s most proud of the half-dozen Effie Awards he’s won alongside his many happy clients.

HEAD OF STRATEGIC PLANNING

Carol Dunne

     Marketing Executive with extensive experience overseeing all aspects of brand strategy, advertising, creative and content strategy, and public relations. A strong track-record of branding, strategy and new product innovation is backed by a career in the Chicago ad community. Brand building, revenue-generating campaigns in the CPG, hotel and family entertainment industries were successful due to insights and superior creativity applied to her brand assignments. Three ad campaigns have been awarded EFFIES for marketing effectiveness, most recently for the long-running “Taking Care of Business” campaign for La Quinta Hotels. With an innate curiosity for all things shaping consumer life and behavior, Carol is a customer-obsessed brand-builder and strategist.

HEAD OF POST PRODUCTION

Chris Shegich

    It all started 30 years ago when Chris Shegich took a job at the PBS station in Muncie, Indiana. There his illustrious career took off while working on the television show “The Joy of Painting” with Bob Ross. After graduating from Ball State University, he moved to Chicago and landed a job as Editor at Avenue Edit, where he resided for 12 years working his way up to Senior Editor on advertising campaigns for Reebok, Gatorade, McDonald’s and Sears.

     His passion for the art of editing inspired him to start his own production company Odd Machine which has been producing commercials and web content for such companies as Caterpillar, Michelob Ultra and various Pharmaceutical Companies for over a decade.

HEAD OF PRODUCTION

Alec Pinkston

     Alec has a deep passion for storytelling, conceiving ambitious ideas and outlining steps to tell those ambitious story ideas. He cut his teeth at Second City and IO in Chicago before launching the Odd Machine office in Los Angeles later returning as Executive Producer.
In addition to producing several award winning pilots, music videos and documentaries, Alec has worked with major brands to develop tiny sparks of ideas into roaring fires.
     Winner of Project Greenlight’s “Next Great Animated Series” Alec is currently in development on Senataur, an animated political satire about an alien centaur who runs for President.

BKG art: OddMachina

ODDMACHINE GPU exp

 
 

LOCATIONS

900 N Franklin Street is home to our Post-Production facility. It houses three edit suites, a team of visual effects artists, a professional color-grading suite, and full audio recording and mixing capabilities. Our 30-node render farm can compute the most complex scenes and deliver them back in a fraction of the time.

Our Production Studio at 3144 W Carroll Ave, is a 10,000 sq ft loft that houses a white cyc, green screen cyc, stop motion animation studio, art department and kitchen for food prep and styling. Our studio is fully equipped with all the tools of the trade, from 4K HD camera packages to lighting and grip.

Located at 2443 N Naomi St, in Burbank, our Creative and Production Annex is complete with a full kitchen, private meeting spaces, as well as ample space for staging huge productions.

900 N Franklin St. Suite 850

Chicago, IL 60610

3144 W. Carroll Ave #200

Chicago, Il 60612

2443 N Naomi St.

Burbank, CA 91504

BKG art: Machination

ODDMACHINE Title Sequence

 

CONTACT

CARLA DILLMAN

DIRECTOR OF BUSINESS DEVELOPMENT

QUICK CONTACT

EMAIL

PHONE

© 2021 Generator

Terms & Privacy

Conference Room