DISCOVER THE BENEFITS OF HIRING A PRODUCTION COMPANY

TO GENERATE YOUR CREATIVE IDEAS.

WHAT WE ARE

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Generator is a proven, premiere 
production and post house 
now supercharged with 
strategic and creative services.​​

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  Combining the forces of agency creative, commercial production and post production, GENERATOR is a better, more efficient, direct-with client way to generate broadcast and digital video campaigns. This all came to be through the union of agency CCO Joe Burke (Marc USA, Element 79, DDB, FCB), and industry-leading commercial production and post house - ODDMACHINE. Joe’s three decades of experience taught him that the best work comes from the most collaborative and inclusive client relationships.
  ODDMACHINE was founded in 2008 on that same principle—that collaboration between the disciplines of production and post, would create better work, putting more of the clients’ budget onscreen. GENERATOR is the natural evolution of that concept, adding creative concepting, copywriting and art direction to existing capabilities—with a streamlined working model that’s more collaborative and client-inclusive. In making our clients’ team part of our multi-discipline team in the writers’ room, GENERATOR eliminates unnecessary process, redundant agency roles, and costly second-guessing.
  This all results in clients having greater control of their brands’ message and being faster to market with campaigns that are on-brand, on time and on budget.

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"Pottersville" Film Production

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WHAT WE DO

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On Set Commercial Shoot

Generator creates and produces amazingly compelling video campaigns from Super Bowl to social post.

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CAMPAIGN CONCEPTING
COPYWRITING
ART DIRECTION
STRATEGIC PLANNING
LIVE ACTION SHOOTING
WELCOMING YOUR CREATIVE POV
IN STUDIO SHOOTING
TABLE-TOP SHOOTING

ON LOCATION SHOOTING
EDITING
VISUAL EFFECTS
CGI
COLLABORATION
MOTION GRAPHICS
STOP-MOTION ANIMATION
HIGH -SPEED MOTION CAPTURE

COLOR CORRECTION
SAYING PLEASE AND THANK YOU
AUDIO MIXING
SOUND DESIGN
VO RECORDING
PHOTOGRAPHY
PRINT PRODUCTION
RETOUCHING

WHAT WE DO

WHAT WE DON'T

MEDIA BUYING
APP DEVELOPMENT
EXCESSIVE PROCESS
WEBSITE DEVELOPMENT

REDUNDANT ROLES
DATA CAPTURE
SHOPPER MARKETING
SURPRISE REVEALS

ANALYTICS
CRM
PRODUCTION SURPRISES
TAXIDERMY

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WHAT MAKES US DIFFERENT

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WELCOME TO THE THRILL OF BEING ON BRAND,

ON TIME AND ON BUDGET.

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Studio Archive

 

The new Generator model brings a fresh mix of discipline leaders (including the client) to the table, as part of the creative team from the start of the creative process, in order to create better work, more efficiently.

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After a thorough briefing, we bring together an experienced team of award-winning, creative decision-makers for a hyper-focused, supercharged, meeting of the minds: an agency Executive Creative Director, a Film Director, a Producer, an Editor/VFX Specialist, and You-our client. We call this part of our process- Thunderdome.We bring only the necessary department heads into the writers’ room, to generate better concepts, scripts, and boards, while simultaneously vetting them to be on brand, on time, and within budget. With you and your team as part of the creative process, we eliminate the guesswork and the squandering of your marketing budget on months of followup revisions, and production surprises.

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OUR MODEL IS BRAND NEW

OUR EXPERIENCE IS ANYTHING BUT

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OUR LEADERSHIP

Seth Henrikson

HEAD OF FILM DIRECTION

Joe Burke

HEAD OF CREATIVE

Carol Dunne

HEAD OF STRATEGIC PLANNING

Chris Shegich

HEAD OF POST PRODUCTION

Alec Pinkston

HEAD OF PRODUCTION

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LOCATIONS

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900 N Franklin Street is home to our Post-Production facility. It houses three edit suites, a team of visual effects artists, a professional color-grading suite, and full audio recording and mixing capabilities. Our 30-node render farm can compute the most complex scenes and deliver them back in a fraction of the time.

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Our Production Studio at 3144 W Carroll Ave, is a 10,000 sq ft loft that houses a white cyc, green screen cyc, stop motion animation studio, art department and kitchen for food prep and styling. Our studio is fully equipped with all the tools of the trade, from 4K HD camera packages to lighting and grip.

Located at 2443 N Naomi St, in Burbank, our Creative and Production Annex is complete with a full kitchen, private meeting spaces, as well as ample space for staging huge productions.

900 N Franklin St. Suite 850

Chicago, IL 60610

3144 W. Carroll Ave #200

Chicago, Il 60612

2443 N Naomi St.

Burbank, CA 91504

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CONTACT

CARLA DILLMAN

DIRECTOR OF BUSINESS DEVELOPMENT

QUICK CONTACT

EMAIL

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